Once an illustrator has a purpose and relevant work, it's time to contact authors. Not just one author, many authors! Develop a personalized "The Spiel", which works for most all situations. I offer 3 contracts that can be explained quickly, Purchase, Copyright, and Royalty contracts.
Example:
"Yes, Mr. Smith I do illustrate professionally. I offer 3 types of contracts that meet most any budget. They are Purchase, Copyright, and Royalty contracts. A Purchase Contract is the most expensive option, however allows a client to own the artwork and sign his/her name as the illustrator. A Copyright Contract is a budget friendly option, that allows a one time use of the digital art for the life of a printed book. The most popular of the three is a Royalty Contract, which is most cost effective and monetarily rewarding for a client. A Royalty Contract allows a client to reproduce the art in books, on merchandise, or anything that makes money. Mr. Smith do you have a card? I can better explain the benefits in a short email. Mr. Smith, you can then decide the contract that best fits your project."
Learning "The Spiel" is key to qualifying a client. This takes two minutes at most and can be repeated all day. Especially great at book events, conferences, or on an elevator.
Mark Wayne Adams
CEO, MWA, Inc.
Mark Wayne Adams
CEO, MWA, Inc.
Enhanced Reading:
How to Win Friends & Influence People, Love Is Letting Go of Fear, The Greatest Salesman in the World. Realize your potential and success will follow!
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