How Authorpreneurs Profit from Fewer Sales

Ever wonder how authorpreneurs profit from fewer book sales? We capture the 90% income traditional publishers receive.

As an author, ask yourself these two questions.

1.  Is it better to sell 500 books and receive a $.20 royalty per book to earn $100? Over a one year period 10,000 books earns $2,000.00 in royalties. Or…

2.  Is it better to sell 10 books and receive $10 profit per book to earn $100? Over a year an authorpreneur sells 200 books and earns $2,000.00 in profit.

Some authors debate 500 readers is better than 10 readers. Traditional publishers agree because they receive 90% of the income. 500 readers means $5,000.00 to a publisher. Best-selling authors release a prolific number of books due to low income from annual royalties.

Publishers use authors' fan base for repeat success with each new book. Transitioning from traditionally published to indie author is sometimes a slow process. Authors planning to indie publish should address the need for fans' contact information with their publisher. Authors who capture fans' contact information have better success. 

Mark Wayne Adams

Award-Winning Publisher of Jilli, That's Silly!: A Story About Being a Girl

Contact Authors: Step 1 "Spiel"

Once an illustrator has a purpose and relevant work, it's time to contact authors. Not just one author, many authors! Develop a personalized "The Spiel", which works for most all situations. I offer 3 contracts that can be explained quickly, Purchase, Copyright, and Royalty contracts.

Example:

"Yes, Mr. Smith I do illustrate professionally. I offer 3 types of contracts that meet most any budget. They are Purchase, Copyright, and Royalty contracts. A Purchase Contract is the most expensive option, however allows a client to own the artwork and sign his/her name as the illustrator. A Copyright Contract is a budget friendly option, that allows a one time use of the digital art for the life of a printed book. The most popular of the three is a Royalty Contract, which is most cost effective and monetarily rewarding for a client. A Royalty Contract allows a client to reproduce the art in books, on merchandise, or anything that makes money. Mr. Smith do you have a card? I can better explain the benefits in a short email. Mr. Smith, you can then decide the contract that best fits your project."

Learning "The Spiel" is key to qualifying a client. This takes two minutes at most and can be repeated all day. Especially great at book events, conferences, or on an elevator.

Mark Wayne Adams
CEO, MWA, Inc.

Enhanced Reading:

How to Win Friends & Influence People, Love Is Letting Go of Fear, The Greatest Salesman in the World. Realize your potential and success will follow!